Jo Mora’s California Map original artwork was done
in 1927
First Variation 1927: Full Color, This must have
been a commission being that A.M. Robertson held the copyright.
( Copyright 1927 by A.M. Robertson, San Francisco California Publisher
since 1870)
27 1/2" x 35 1/2" image size27 x 34 1/2" printed on
uncoated paper stock
Second Variation 1945:: Commissioned work by Del
Monte Canning Co.
Used as promotional giveaways. It features a Lockheed Constellation
3-tailed airplane. Mora added details
to this version, such as the Golden Gate and Bay Bridges that were
not around in 1927 for his first, larger map The first printing
run of this carte was on thin paper and some of the colors
(blues and green) did not absorb well. The next run they switched
to a heavier paper.
This map is
on the heavier paper with richer colors. It is packed with humor,
historical information and details of the time.
( The Jo N. Mora Maps, Monterey Ca.)
18 1/4" x 24 3/8" image size 15 3/4 " X 20 3/4" printed
on uncoated paper stock
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